Towards the end of the year we attended three conferences which, alongside meeting GPs and LPs, provided excellent input to our thoughts as we come to the end of another hectic year in Private Markets.
The conferences all focused on Private Markets, but were also quite different.
And being smaller, they were a bit more intimate and drew in LPs that are not natural attendants at the larger conferences. The LP audience in Stockholm was more institutional, Milan was well-attended by family offices, and in Copenhagen it was the broader Danish alternative investment community.
At all three conferences it was easy to meet and talk to people and make new connections. The ratio of GPs to LPs was also more equal than the usual 10:1, probably making the latter feel less like hunted prey.
We could not attend all sessions. But those that we did catch, were notably all high quality and not just marketing pitches.
Colourful socks seem to be out, replaced with dark or at least mono-colour. I am not sure if this is seasonal or if it reflects a tough macro environment, but it did seem to reflect a more sombre / reflective mood.
Going forward I will pay more attention to this possibly overlooked indicator and look out for correlation and causation.
Fundraising is currently facing its toughest environment in over 25 years. LPs are over-allocated (especially to Buyout and VC) and increasingly selective, cutting back even on established relationships (re-ups) as they grapple with stretched budgets and tighter targets.
Exacerbating this, meetings with LPs are hard to secure, and those that do happen often focus on future funds rather than the current one.
GPs consequently must work harder to differentiate themselves and secure fresh commitments.
Superficial, generic product pitches don’t resonate in this climate; GPs need to show depth and alignment with LP priorities. I.e. know your customer!
Given the above, GPs are now more responsive to LP inquiries than in the past. It used to be that GPs did not reply to emails from LPs (ghosting apparently goes both ways). Now, as fundraising pressures mount, LPs find it easier to gain access to sought-after GPs, shifting some leverage back in their favour.
In an environment where fundraises are so drawn-out, LPs are also more hesitant on being part of a first close.Not only because they can now afford to wait for a late close, while still assured they will get in and then benefit from the early investments. But also, because LPs are increasingly concerned about failed fundraises and the implications this may have on strategy and on the team.
Notably for GPs, several LPs mentioned this was now an important diligence point and a key consideration at ICs.
There are some early bird discounts trying to tempt LPs to commit to earlier closes. But these incentives have not changed much and, to be enticing for LPs, they must be both more meaningful and present a fair deal for LPs, not least if it is a re-upping LP.
LPs are looking for GPs who can deliver strong returns. But assuming you do get in the door, performance alone is not enough. LPs also demand transparency, credibility, and nuanced market understanding.
GPs must in turn deliver a well-differentiated, transparent, and scalable offering that not only meets LPs’ financial expectations but also aligns with their evolving focus areas.
This requires GPs to build / set up their organisations to be able to deliver these things. This will likely squeeze the smaller GPs favouring those with scale – more on this in another post.
To raise their funds GPs increasingly need to be able to go ‘global’ in their fundraising. Seeing the usual suspects and the LPs in their home area is not enough. This, even with a good Placement Agent is a further challenge for GPs with small teams.
Finally, GPs must consider internal alignment on the implications of lower demand and prolonged fundraising timelines. It is essential to avoid challenges in team cohesion and strategy execution as fundraising windows stretch out. In other words, it may not be your fundraising team that is entirely responsible for lack of fundraising traction!
Stay Illiquid
Kasper Wichmann, CEO Balentic
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